LISA Insights

Find out what your shoppers actually wanted.

LISA captures every conversation, groups the questions that repeat, and shows you what shoppers wanted, what your store was missing, and what happened next.

See LISA in action
Asked most often "I'm looking for a black party dress under £100" 27 shoppers asked
Asked for, not stocked Wide fit ankle boots 17 shoppers asked
Help choosing 412 conversations asked for product advice. Most common: "Which leggings are best for running and won't roll down?"

The gap

97 out of 100 visitors leave without buying. Most never tell you why.

Your analytics explain the 3 who converted. They tell you very little about the 97 who left. LISA is the one place shoppers say what they wanted, what they could not find, and what stopped them buying.

That 97% is where valuable buying signals are hiding.

3 bought 97 left without buying

Source: Dynamic Yield, based on 200M+ users from 400+ brands across 300M+ sessions.

What you get

Four things your analytics struggle to explain.

What shoppers came for

Top conversation intents
Asked for a product by name 63%
Asked for advice 11%
Asked about delivery 8%

See what brought shoppers into the conversation, grouped and counted automatically.

What your store can't answer

"Is this dress machine washable?"

23 shoppers asked

Missing information

See which questions shoppers keep asking that your site doesn't currently answer.

What shoppers want that you don't stock

#1 unmet demand

Wide fit ankle boots

17shoppers asked

Unmet demand, ranked by how often shoppers ask for it.

What happened next

Black satin midi dress

48Product clicks 3Orders after chat 6.3% purchase rate

See what shoppers did after talking to LISA.

Information gaps

See what shoppers keep asking that your site can't answer.

When shoppers ask something your site doesn't answer, LISA captures it.

Repeated questions are grouped and ranked by frequency, so you can see what shoppers need answered most.

Now you know what to add, clarify or improve first.

See LISA Insights in action

214 questions your site couldn't answerGrouped and ranked by frequency

Last 28 days

Most repeated information gaps

"Do these leggings have a hidden pocket?"44

"Does this come in petite?"31

"How long is shipping to the USA?"27

"Can I return a sale item?"19

"What material is the lining?"12

These questions could not be answered because the information was not available on the site. Illustrative figures.

The dashboard

See exactly what happened, day by day.

Choose any date from the last 90 days, or view the last 7, 30 or 90 days.

LISA InsightsWhat your shoppers asked for, what they bought, and what to fix.

Choose date

7 days30 days90 days

Revenue influenced£11,820
Conversations1,760
Product clicks750
Actions31

Revenue influenced over time£11,820 in this period

3 Aug18 Aug2 Sep

What shoppers came for

  • Asked for a product by name63%
  • Asked for advice14%
  • Asked about delivery10%
  • Asked about returns7%
  • Wanted product details6%

Live trafficView all

Do you stock NovaMove leggings?Asked for a product by name

We do. The NovaMove high waist leggings are in stock in black and navy.

I placed my order yesterday but haven't had a dispatch email yet.Asked about delivery

Orders are dispatched within one working day. I can pass this to the team if you like.

Can I change the delivery address after ordering?Asked about an order

If it has not shipped yet, yes. I can pass this to the team to update it.

A snapshot with illustrative figures.

Demand and range

See where demand isn't turning into sales.

Spot what's attracting interest but few orders, and what shoppers are asking for that you don't currently stock.

High interest, low purchase

Products worth investigating
ProductClicksOrders Black satin midi dress483 Wide leg tailored trousers362 Silver strappy heels291

Unmet product demand

Not currently stocked

#1Wide fit ankle boots38

#2Black party dress under £10024

#3Petite wedding guest dress17

See LISA Insights in action

Actions

Know what to fix next.

LISA turns questions your site couldn't answer into a clear action list, ranked by what shoppers are asking most.

Answer it, fix the product information or mark it as not relevant. Once resolved, LISA can use the improved information next time.

See LISA Insights in action

LISA Insights - ActionsQuestions your shoppers asked that your site couldn't answer.

To doAnswer these and LISA will handle them from now on. Handled
Search these questions All categories

"Does this dress come in petite?"Asked 12 times

Answer thisFix on the productNot relevant

"Does this jacket have an inside pocket?"Asked 6 times

Answer thisFix on the productNot relevant

Where the numbers come from

Your store, and nothing else.

Real shopper conversations

Every figure comes from conversations that happened in your store. The counts reflect what your shoppers actually asked and did.

Your shoppers' own words

See the questions as shoppers asked them, grouped so repeated needs and patterns become easy to spot.

See what's behind the numbers

Open the headline figure and see the conversations and shopper signals behind it.

Get started

See what your shoppers are really telling you.

Turn every conversation into insight you can act on.

See LISA in action