Campaign intelligence
See what shoppers asked, clicked and did next, grouped by the sources identified by LISA - so you can see which traffic brought genuine buying intent.
See LISA in actionThe gap
Ad platforms tell you impressions, clicks and cost. Analytics shows you sessions and conversion. Neither tells you what the shopper actually came looking for.
www.google.com/collections/occasionwear
What they wanted"I need something to wear to a winter wedding"
What happened next Product clickedchatgpt.com/products/black-fitted-blazer
What they wanted"Does this blazer have shoulder pads?"
What happened next No product clickdirect/collections/trousers
What they wanted"Looking for wide leg work trousers"
What happened next BoughtSee where they came from, what they wanted, and what happened next.
What it captures
"Does this come in petite?"
AI referrals such as ChatGPT appear as their own identified source.
What you do with it
Campaign Intelligence shows which sources are working, where shoppers get stuck, and what to change next.
See which sources are bringing shoppers who go on to buy.
Spot landing pages, missing information or product gaps that are stopping good traffic from progressing.
Use LISA to see where your marketing spend is better placed.
How it works
LISA records where the shopper arrived, where they started talking, and the source identified for that visit.
Source and page information is processed automatically, with no extra tracking setup for your team.
Source, shopper question and what happened next stay together in the same LISA dashboard.
Get started
See where shoppers came from, what they wanted, and whether they went on to buy.
See LISA in action