About LISA - The AI Sales Agent Built for Pet Stores

Why we built LISA

The playing field was never level

Big pet brands have teams of people answering customer questions, recommending products, and guiding shoppers to the right purchase. Independent pet retailers have a product page and a hope that shoppers figure it out themselves.

That gap costs independent stores real revenue, every single day. Pet shoppers have high-stakes questions - about ingredients, allergies, breeds, age suitability - and when they can't get answers, they leave. Not because they didn't want to buy. Because no one was there to help.

LISA changes that. One install. No developers. Your store gets a 24/7 AI sales agent that knows your products as well as your best member of staff - and is always there when a shopper needs an answer.

69%

of pet shoppers go straight to the search bar when they land on a store

80%

leave without buying due to a poor search or browsing experience

24/7

LISA is always on - answering questions when you can't be

to get started - free plan available, no credit card required

The backstory

Where LISA came from

We kept seeing the same problem. Independent ecommerce store owners - particularly in the pet space - were doing everything right. Great products. A real passion for what they sell. A genuine understanding of their customers' pets.

But online, that expertise was invisible. Shoppers couldn't ask questions the way they would in a physical store. They'd arrive with a specific need - is this safe for a Labrador with a sensitive stomach? - and leave empty-handed because the product page couldn't answer them.

"In a physical pet store, the best sales tool is a knowledgeable member of staff. We built LISA to bring that experience online - for every store, of every size."

We built LISA with a clear focus: sales, not support. LISA isn't a customer service bot. She's a sales agent. Her job is to guide shoppers to the right product, answer the questions that kill conversions, and make sure every visitor who arrives with intent has the best possible chance of buying.

We built LISA specifically for the pet industry because it's where the need is clearest. Pet owners are passionate, their questions are specific, and the stakes feel personal - they're buying for a family member. That combination makes great product guidance genuinely valuable. And it makes LISA genuinely powerful.

The people behind LISA

Meet the founders

Angela Fagan

Co-founder & CEO

Angela leads the vision and strategy behind LISA. With a background in ecommerce and a deep understanding of what independent store owners actually need, she's the driving force behind LISA's focus on real sales outcomes over flashy features. Angela also works closely with the pet industry through her work at PetClan, which shapes LISA's understanding of what pet shoppers really need.

Elise Fitzsimons

Co-founder

Elise brings the technical depth and operational drive that turns ideas into a product store owners can actually use. She's focused on making LISA genuinely easy to set up, intuitive to manage, and powerful enough to make a real difference to a store's bottom line from day one.

How we think

What we believe

Accuracy matters

LISA's value depends entirely on the answers she gives being right. We obsess over accuracy - because one wrong answer in pet health can cost a sale and erode trust permanently.

Sales, not support

LISA exists to convert visitors into buyers. She's not a ticket management tool or a FAQ bot. Every feature we build is evaluated against one question: does this help pet stores sell more?

Built for the underdog

We exist for independent store owners, not enterprise brands. That means transparent pricing, a real free plan, and a product that doesn't require a developer or a six-month onboarding process.

Results over features

We don't build features to look impressive on a comparison table. We build things that move the needle - more conversations turned into purchases, more shoppers who leave confident rather than confused.

Pet industry first

We're not a generic AI tool stretched to fit pet stores. We started here intentionally. The questions pet owners ask are specific, personal, and high-stakes - and LISA is built to handle exactly that.

Simple by design

Pet store owners don't have time to wrestle with software. LISA installs in minutes, learns your catalog automatically, and starts working straight away - no configuration marathons, no developer required.

Built for independent online pet retailers